New Wave: M+RC Noir Spring/Summer 2017 Lookbook

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Up and coming Paris based streetwear brand M+RC Noir (Marchenoir) just released their lookbook for the Spring/Summer 2017 season. The collection includes track suits with geomtric designs, in  colors like red, yellow, white, black and olive green. This brand make me very excited because of its unique approach to marketing. In this lookbook, It illustrates the urban youth in a way that many of us can relate to. I also appreciate the fact it doesn’t try to paint a picture of who its customers should be or how they should look. Instead, they give a very unique perspective on American streatwear that completely refute our current idea of luxury.  Clearly these marketing strategies have worked considering the fact that their pieces were worn by artist such as Lil Yachty, Lil Uzi Stash, Wiz Khalifa, Playboi Carti, Metro Boomin and Yung Thug. And according to Hunger tv, this brand was started in 2014 by Yoni Zalberg after he could not find a streetwear brand that could match his particular design aesthetic.  To this approach, I say, well done! 

To see the full lookbook, please head to Nowfashion.com

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